The Starbucks Chocolate Chocolate Cupcake is a good cupcake, rich and moist and chocolatey, mmm-mmm!

But no chain store baked good could ever live up to the promise made by that delightfully dark, curly head of chocolate shavings. Look at it! It’s so dear! Like a fuzzy Angora bunny or a soft chinchilla, this cupcake’s darling looks are a brilliant bit of marketing not really supported by what’s inside.

Again, this is a good cupcake—but with a top like that, you’d expect it to be a whole new kind of cupcake experience! Instead, you bite down into the same chocolate cupcake frosting you’ve been wiping off your face since you were two.

The price is also pretty severe; $1.50 for a muffin is one thing, but this dainty cake is much less substantial than that, and a sub-buck price would be appreciated.