Halloween is, in part, a candy holiday: buckets and bags of candy, candy of all shapes and sizes and colors, some seasonal and some tried-and-true. It’s a time when we get to try new confections that we might not be familiar with simply because they ended up in our sack.

But just because we’ll try anything at Halloween, that doesn’t excuse laziness from the candy companies. A marshmallow pumpkin sounds like a grand idea, until you discover that there’s nothing remotely pumpkin about it—it’s just chocolate-covered marshmallow. They didn’t even bother to color the marshmallow orange.

True to modern marketing form, “Marsmallow Pumpkin” is just an empty name, signifying nothing at all. Feh.