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Written by staff writer
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Wednesday, 23 August 2006 |
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The candy industry will go to extraordinary lengths to avoid having a new idea, and Hershey’s Kissables is a great example of that—tiny Hershey’s Kisses with colorful M&M candy coatings. Cute as a button!
They taste fine, just like misshapen M&Ms, but a touch meatier. That’s no excuse for the pointless redundancy of the idea.
Flaws in execution trip up the product further. Unlike the ineffable—nay, holy!—egg-like smoothness of M&Ms, Kissables are a bit lumpy and uneven, giving the impression of adolescent M&Ms with acne. They also tend to have white bits of smudge on them, sometimes waxy, sometimes pasty—there’s no flavor to it, but it’s unpleasant to look at and more unpleasant to think about.
Kissables are just wrong. If you were trapped in a Twilight Zone episode about alternate realities, they’d be your first clue that this was not your Earth.
Run!
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