|
Written by staff writer
|
|
Thursday, 25 October 2007 |
|
Mars, Incorporated
A mint-flavored 3 Musketeers is not a bad idea. Minty and fluffy is an uncommon combination, and 3 Musketeers is a venerable bar that hasn't seen much experimentation.
The resulting flavor is identical to a York peppermint Patty, but with a much lighter, airier texture. The chocolate skin is dark and thin, and the minty fluff is bright white.
It's a nice minty treat, but there is very little left of the 3 Musketeers in it—in a real 3 Musketeers, there's a fullness to the flavor, and an almost gamey aftertaste, both of which are satisfying in a way the mint stepchild is not. 3 Musketeers is really just a name slapped on this new, unrelated candy.
The size is, as with many new candy bars, despicable—where the old 3 Musketeers was a satisfying chew at 2.13 ounces, the mint variant is two tiny bars totalling 1.24 ounces (but at the same price). That's the epitome of modern marketing: give them less and tell them it's more.
It's not a bad bar, but it's not the innovation it could have been.
|